Items in eScholarship@BC will redirect to URBC, Boston College Libraries' new repository platform. eScholarship@BC is being retired in the summer of 2025. Any material submitted after April 15th, 2025, and all theses and dissertations from Spring semester 2025, will be added to URBC only.

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(1 - 10 of 19)

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Title: Advertising in Specialized Markets: Example from the US Pharmaceutical Industry
Author: Bhattacharyya, Amrita
Date: 2005
Genre: working paper

Title: Competition and Advertising in Specialized Markets: A Study of the U.S. Pharmaceutical Industry
Author: Bhattacharyya, Amrita
Date: 2005
Genre: working paper

Title: The Celebrity Athlete: A Powerful Endorsement Tool in the Mass Media
Author: Manta, Alexander
Date: 2013
Genre: thesis
Thesis Advisor: Keith, Michael

Title: Consumer Referrals
Author: Arbatskaya, Maria, Konishi, Hideo
Date: 2016
Genre: working paper

Title: Optimal Fiscal and Monetary Policy in Customer Markets
Author: Arseneau, David, Chahrour, Ryan, Chugh, Sanjay, Shapiro, Alan
Date: 2013
Genre: working paper

Title: Whether or Not Television’s Depiction of Female Body Image Encourages Eating Disorders in Young Women
Author: Moran, Patricia
Date: 2011
Genre: thesis
Thesis Advisor: Stanwood, William

Title: Anchor Stores
Author: Konishi, Hideo, Sandfort, Michael
Date: 2001
Genre: working paper

Title: The Demand for Advertising on Television: What Guides Firms' Decisions and How Their Choices Change During Highly Rated Telecasts
Author: Stein, Peter J.
Date: 2016
Genre: thesis
Thesis Advisor: Mortimer, Julie Holland

Title: Empirical Investigations of Contracting in Intermediate Markets
Author: Diebel, Nicholas Earl
Date: 2018
Genre: thesis
Thesis Advisor: Mortimer, Julie H.

Title: Measuring the return to online advertising: Estimation and inference of endogenous treatment effects
Author: Khan, Shakeeb, Nekipelov, Denis, Rao, Justin
Date: 2018
Genre: working paper

Pages