Moving beyond multiple regression analysis to algorithms

Woodside, Arch, and Roberta MacDonald. “Moving beyond multiple regression analysis to algorithms”, 2013. http://hdl.handle.net/2345/2996.
PREVIEW Datastream
PDF
Title
Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory
Author
Woodside, Arch
MacDonald, Roberta
School
Carroll School of Management
Discipline
Marketing
Genre
article
Date Issued
2013
General Note
NOTICE: this is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 66, 4, (2013) DOI#10.1016/j.jbusres.2012.12.021.
Final published version is available at: http://dx.doi.org/10.1016/j.jbusres.2012.12.021
Version Identification
Post-print version of an article published in Journal of Business Research 66(4): 463-472. doi:10.1016/j.jbusres.2012.12.021.
Persistent Link
http://hdl.handle.net/2345/2996
Use Restrictions
These materials are made available for use in research, teaching and private study, pursuant to U.S. Copyright Law. The user must assume full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials. Any materials used for academic research or otherwise should be fully credited with the source. The publisher or original authors may retain copyright to the materials.

My Bookmarks

Bookmarks: