Consumer decision making and competitive marketing strategies: Applications for tourism planning

Woodside, Arch; Carr, Jeffrey A.

Consumer decision making and competitive marketing strategies

Woodside, Arch, and Jeffrey A. Carr. “Consumer decision making and competitive marketing strategies”. Journal of Travel Research, 1988. doi:10.1177/004728758802600301.

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Title: Consumer decision making and competitive marketing strategies: Applications for tourism planning
Author: Woodside, Arch
Carr, Jeffrey A.
School: Carroll School of Management
Discipline: Marketing
Genre: article
Date Issued: 1988
Host Title: Journal of Travel Research
Volume: 26
Number: 3
Pages: pp. 2-7
General Note: Publisher's version is available at http://dx.doi.org/10.1177/004728758802600301.
Version Identification: Version of record.
Persistent Link: http://hdl.handle.net/2345/2981
Use Restrictions: These materials are made available for use in research, teaching and private study, pursuant to U.S. Copyright Law. The user must assume full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials. Any materials used for academic research or otherwise should be fully credited with the source. The publisher or original authors may retain copyright to the materials.

Consumer decision making and competitive marketing strategies

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